Edyoucatives Internet Solutions LLP

What is a Business Blog and Why it is Necessary?

July 31, 2017 Digital Marketing 0

A Business Blog for your Industry/Firm/Brand will be like: www.industry.com/blog/ on that a Content will be provided relevant to your industry and will help us to share about your brand/firm more and more to our targeted customers.

This will help to increase the Brand Value of your industry or firm. We will be Targeting a wide Range of People.

Here I am mentioning the Key Benefits of a Blog for a Business.

1. Increases search engine traffic
Regarding search engine rankings, I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic.

Every new page you publish is like dropping another hook in the water. With more opportunities for your target market to find your bait, the more bites you’ll get. The more blog posts you have, the more chances you have to rank for various keywords.

2. Humanizes your brand

Carefully crafted website content (e.g., a homepage or about page) can’t hold a candle to a blog post when it comes to showing the personal side of your business. Blogging gives your business a way to touch on issues and concerns of interest to your prospects, while also sharing what you and your employees are passionate about. Your blog posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s likeability quotient.

3. Supports your social media initiatives

It’s difficult to maintain an active social media presence without access to unique, high-quality content. Sharing other people’s content on social media is great, but at some point, you want to be directing those leads to your site. As you share your blog posts on social media, you increase traffic to your website – a feat that would be much more difficult without highly-relevant, topical information such as that found in blog posts.

Also, blog posts provide content for email newsletters. If you’ve got an email newsletter, you’ve probably wondered what content should go in it. A simple top-10 list that highlights your best blog content over the last 2-4 weeks is valuable content that’s likely to be appreciated by your readers.

4. Builds authority in your industry
A blog is one of the best ways to establish yourself or your brand as an expert in your field, as it gives you a platform for sharing important industry-related information and insights. As you build up authority in your niche, this breeds trust and familiarity, keeping you top-of-mind when your prospects are ready to buy, and increasing conversion rates, which brings us to our next benefit…

5. Improves conversion rates
An active blog sends a signal that your business is alive and well, loved and maintained.  A blog with high-quality content also helps build brand loyalty, further increasing your conversion rates. According to research, overall ROI is also more likely to increase for brand who blog; in fact, businesses which prioritize blogging experience multiple increases in ROI, year after year.

6. Help generate inbound links

Having high-quality inbound links to your site is one of the three pillars of SEO. However, without a blog, it can be extremely difficult to attract authoritative links to your website. When you add new content that serves as a resource for other bloggers and media, you start to naturally accumulate inbound links as other authors, columnists, journalists, bloggers, and contributors reference and cite that content in their articles. These links are important for SEO, but can also generate significant referral traffic back to your site. I wrote about this in detail in my article, Why Your Company Blog Shouldn’t Be About Your Company.

7. Helps you rank for long-tail search queries

A site without a blog will have a hard time ranking for long-tail search queries. A typical website can often successfully rank for business-specific keywords (e.g., “Hotels in Udaipur”), but will have a more difficult time ranking for highly-specific phrases like “Where can we have Candle Light Dinner in Udaipur.” Having more content is the best way to rank for long-tail queries; the more content you add, the more chances you have to rank for less common, but ultimately higher-converting keyword phrases.

8. Increases leads

Research shows that the more pages a site have, the more leads it gets. According to a Research, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. In simple terms, the more you blog, the more leads you generate. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales.

9. Facilitates valuable discussion

The blog gives the opportunity to connect with customers and prospects through a two-way conversation. It signals to visitors that you’re open to comments, feedback, and even criticisms. And from a business perspective, learning what’s on the minds of prospects is marketing gold. You can use this dialogue to ask further questions, gain new insights into your customers’ needs and structure your content and marketing initiatives based on what you’ve learned.

10. Allows you to achieve ‘freshness.’

The freshness factor is also significant; Google loves to see new content being added on a regular basis and rewards sites that do so with better visibility. Fresh content is also more likely to be timely or news-related, which means it’s more likely to get exposure for trending searches.

More content also means more opportunities for adding internal links. This creates more pathways for search engine crawlers, which more effectively spreads Domain and Page Authority throughout your site.

Final Thoughts

Blogging on your website is one of the best ways to differentiate yourself from your competitors. By providing your unique thoughts and insights, you naturally grow your search traffic, customer trust and ultimately, sales. To some extent, blogging also levels the playing field with big brands, giving small businesses the unprecedented opportunity to compete with big businesses with big budgets.

Why is Social Media Important?

Why is social media important to businesses? Because your brand doesn’t exist online if you’re not represented across all social channels – and regularly interacting with your followers, journalists who cover your industry thought leaders and tastemakers, etc.

Here’s one very important reason you may not have considered — it’s fun! Hosting a Twitter chat to celebrate a new product launch, getting your geek on while you A/B test Facebook ads, or sharing pop-culture polls for your followers to weigh in on — these are all activities that build brand awareness, boost web traffic and lead to loyal customers. But unlike many traditional marketing tactics with the same goals, these tasks are fun in addition to driving real value for your company.

Are you ready to rocket ahead of your competitors and take the social media world by storm? Want to see your search engine rankings climb, and your traffic soar? Pull out that flip phone and give us a call. We’ll get you on the path to success.

Key Benefits of Social Media Marketing

Social media posts can be used to drive targeted traffic
Using social media for business boosts your site’s SEO
social media will lead to real relationship building
Users are receptive to your messages
Social media ads allow targeting and retargeting
Social media can help you get noticed at events, and even generate earned media coverage.
You can respond to problems immediately.
A strong social media presence builds brand loyalty.
Your competition is getting social, so you should too.
The social media marketing arena is a (fairly) level playing field.
When it comes to newsjacking, social media is king.
Social media marketing will get you more sales
You’ll find customers you didn’t know existed and they will BUY from you

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